RESUME
OBJECTIVE: To obtain a fun, dynamic, and entrepreneurial job in the field of Search Engine Marketing/Online Advertising that will allow me to grow and succeed with my skills and work ethic.
PROFESSIONAL EXPERIENCE:
PPC Associates Pacifica, CA. January.09-Present
Advertising Contractor
- Search Engine Marketing/PPC Management – (See Mercantila)
Mercantila San Francisco, CA. December.07-Nov.08
Advertising Manager
- Search Engine Marketing/PPC Management – Google Adwords, Google Content, Overture (Yahoo), MSN
- Keyword Campaign Management – Managed 15 different campaigns (Bidding, Adtext, Branching, Negatives)
- Comparison Shopping Engines – Management and Optimization (Nextag, Bizrate, Dealtime, Etc.)
- Cut Down Company-Wide Cost of Marketing from 15% to 8% (Approximately $200,000/Month Savings)
- Responsible for $400,000+ of Profitable New Monthly Revenue:
Top Stores:
- Loft Beds – From $10,000/Month to $225,000/Month
- Bunk Beds – From $40,000/Month to $125,000/Month
- Tennis Ball Machines – From $80,000/Month to $150,000/Month
- Nightstands – From $0/Month to $60,000/Month
Google Analytics Analysis – Studied Landing Pages, Bounce Rates, and Monitored Traffic – This dramatically increased conversion and revenue for each campaign.
Mercer Human Resources Consulting Seattle, WA. April.06-April.07
Business Development Coordinator/Marketing Intern
- Support the marketing/sales team with research, sales tracking, and database maintenance
- Trainer for M-Drive (Some Salesforce.com) – CRM software
- Develop marketing plans and materials
- Assist in response to RFP’s, sales presentations and project implementations
- Assist underwriters with monthly experience reports and benchmarking
Rosetta Biosoftware – Subsidiary of MERCK Seattle, WA. June.05-Sep.05
Marketing Intern
- Developed marketing plan and offer software training services to customers
- Research and created competitive profiles for sales team
- Initiated implementation of marketing plan, October 2005
EDUCATION:
University of Washington Seattle and Bothell, WA June 2006
B.A. in Business Administration with a focus in Marketing
SKILLS:
SEM Skills: Google Adwords (With Adwords Editor), Yahoo Search Marketing, MSN Search Ads, CSE’s (Nextag, Dealtime, Bizrate, etc.), Google Content, Management of multiple ad campaigns, Google Analytics Analysis.
Interpersonal Skills: Customer service focus, working together philosophy with co-workers and clients, good communication, leadership, and motivation.
Computer Skills: Google Adwords Editor, MS Word, Excel, Outlook, PowerPoint, Basic html, Maya, some video editing, Frontpage, Photoshop, Pagemaker, Sales Logixs, M-Drive, and Salesforce.com.
Business Skills: Experience in business analysis, business and marketing plan formation, and team management. Experience with Social Media (Twitter, Blogging, Facebook, etc.)
HONORS:
Business: 2005 University of Washington Center for Technology and Entrepreneurship – Best Business Plan Competition (4th place overall - $7,000 cash prize)
Leadership: High School Commencement speaker and Recipient of the School Leadership Award
Other: 2001 Washington State High School Individual Chess Championships - 2nd Place